
$750.00
Learn our proven process of how to work with clients and create compelling interview-driven promotional films – the backbone of a sustainable video business!
- 8-week course with video lessons and quizzes
- Weekly coaching calls (not included in self-guided course)
- Make a completed client project in 8 weeks
- Printable handouts & templates
- Discounts and downloads
- 30-Day Satisfaction Guarantee
Out of stock

What if you could confidently approach clients and get paid work?
Perhaps you’ve been making projects for a while but don’t know how to make money. Or maybe you struggle with delivering what the client needs consistently every time. You want to feel confident in pricing your work, and a system to produce that work consistently.
The secret is a proven process!
To be a successful promo filmmaker, you have to be able to make films and consistently meet deadlines for clients. In this course, we’ll give you a detailed process to use over and over again, to meet and exceed your clients expectations. The principles taught in this course will help you deliver excellent results on any budget.

Who will benefit from this course?
young filmmakers
Creatives who want to learn the process of how to make cinematic and moving client work.
If you’ve made some backyard projects but want to learn how to charge for your work, the production process for promotional films, and how to take a client’s needs and make a video project that addresses those needs, this course is for you.


SEMI-PROS
Creatives who want to learn how to communicate effectively with clients and refine their process.
If you’re struggling with communicating with your clients or having a lot of revisions, you’ll learn how to effectively communicate to better understand their needs and goals, as well as learn how to improve your process/workflow. You’ll also get personal coaching and answers to your questions as you work to grow your business.

Introducing The Promo Film Course
The Promo Film Course is an 8-week guided course for filmmakers who want to create cinematic client work. It takes you from concept to completion of a 2-3 minute promotional film project. You will learn how to work through a project framework, understand the client’s needs, and deliver a project on time and in budget.
This guided course gives you access to professional filmmakers John-Clay and Andrew, to review each of your assignments, answer questions, and host a class Zoom call. Plus, you’ll receive one personal one-on-one call to go over your project prior to filming.
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Inside This Course
WHAT’S INCLUDED
Each Module Includes:
- Classroom teaching on one aspect of the filmmaking process
- Weekly Zoom call with the instructors and fellow classmates
- Review of each assignment by the instructors

Each Module’s Application Includes:
- Printable handouts to fill in as you follow along with the teaching segments
- Application exercises twice per week to move toward your film’s completion
- Templates for film documents, including call sheets, and more
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Course Overview
Week 1: Orientation
Learn the basic process of making a promotional film and begin deciding on a client for your promo.
Week 2: Storytelling
Learn the elements that create a compelling story and
Week 3: Camerawork
Learn camera framing, shots, and techniques to help tell your story. Plan your promo’s look and style.
Week 4: Lighting
Learn how to create beautifully lit interviews to convey your client’s vision and your promo’s look.

Week 5: Directing & Filming
Learn keys to capturing a successful interview and communicating your vision as a director. Film your promo!
Week 6: Editing
Learn editing techniques and how it can be used to form your story.
Week 7: Color
Learn the tools and process of proper color correction and grading and how to work through a review process.
Week 8: Finishing
Learn how to choose the right fonts as you finish your project, and how to grow your client-work business.
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The Instructors


Andrew Bartlett
Course Facilitator
Andrew Bartlett is a
John-Clay Burnett
Course Instructor
A veteran of video production for over a decade, John-Clay Burnett is the founder of ReelCast Productions, an award-winning media company committed to sharing stories that inspire and engage audiences! From the


How much time does the Film Promo Course require?
You can expect to spend an average of 8-10 hours per week.
Monday: 1 hour training video
Tuesday: Midweek assignment is due.
Wednesday: 1 hour group call (Project updates with Q&A!)
Thursday-Friday: Work on your project as needed.
Saturday: Main project assignment is due.
Midweek assignments are fairly small, and assignments due at the end of the week are more in-depth.
Attending the live group call on Wednesdays are a big part of the course, but recordings of the call are also available to students.
In the first half of the course you will focus on pre-production and planning for your project. In the second half you are filming and editing, so more time may be needed, but 8-10 hours is still the average.
Is the Film Promo Course a replacement for film school?
That depends on your reason for attending film school. We believe that film school is old school.
With Motion University you will have access to a great online course, and an interactive community. In 8-weeks you will learn the skills needed to launch your career!
Our graduates know how to create projects, not just work on projects, and most are getting paid work within a few months of completing the MU course!
When you take the Film Promo course, you get to make YOUR project for a client with personal coaching along the way!
Do I have to own equipment to take this course?
Yes. Click Here for a list of recommended gear that will allow you to get started without breaking the bank.
REMEMBER – Beg, Borrow, Rent. Renting the gear needed for filming your project is an option.
What if I’m not decided on filmmaking as a career?
MU is designed for anyone pursuing film & video as a career. Be prepared to invest time and financial resources as you get set up along the way. We guide you through creating your short promotional project for a client from start to finish and provide coaching and personal review of your work each week.
I want to work on feature films, why learn how to make promo videos?
You will learn skills through the Film Promo Course that will make you more valuable on bigger projects. More importantly, you can use your skills between the big projects. Most people supplement working on feature films by also working on shorter commercial projects.
TV, short films, promotional media, and feature films all have differences. However, telling a good story and the technical way those stories are told aren’t so different.
Learning how to tell a compelling story in a short amount of time will help you stand out!
We know how difficult it can be to get a job on feature films, and it’s even harder to get a paid position.
Learning how to succeed at smaller projects gives you a safer place to grow and try new ideas, while also making an income.
Can I just watch the lectures without doing the assignments?
No. You must follow the course and complete each quiz to unlock the next week of content.
This course is about comprehending and retaining. Through following all the assignments, you will be better prepared with the skills you need.
You get the most value by following the “live” course schedule. This allows our instructors to review your work and provide feedback. Plus, it helps YOU complete your project in a timely manner! If you have minor scheduling issues during the course, please let us know and we will do our best to help you work around them.
Where is the course held?
You can take the course wherever you are!
The Film Promo Course is an online course. You can view the lectures, communicate with instructors, and submit assignments from anywhere. This allows you to create a promo project for a local client and build relationships in your area!


John-Clay Burnett
Course Instructor
A veteran of video production for over a decade, John-Clay Burnett is the founder of ReelCast Productions, an award-winning media company committed to sharing stories that inspire and engage audiences! From the

Learn our proven process of how to work with clients and create compelling interview-driven promotional films – the backbone of a sustainable video business!
Next coached course coming Spring 2021. To purchase the self-guided version (with videos/assignments/downloads, but no group calls or instructor review), click here.
- 8-module course with video lessons and quizzes
- Weekly coaching calls (not included in self-guided course)
- Make a completed client project in 8 weeks
- Printable handouts & templates
- Discounts and downloads
- 30-Day Satisfaction Guarantee
Out of stock