How Do I Decide What Direction to Take In Telling the Story for Promo?

Often promo projects offer a vast range of options when it comes to telling the story. Knowing what direction to take can be difficult and confusing. Below, our instructors explain some keys in deciding how to focus and tell the … Read More

How Do I Know That I Have Done Enough Research For My Promo?

Filmmakers are by nature storytellers. But how do we decide what angle to take a story and how can we know that it will be compelling? In pre-production, research is a crucial phase of preparation for the promo. Here are … Read More

How Do You Get a Vision For a Promo?

You know the moment – a client calls, and asks if you can make a promo video for their company. You get the job, but now the question is how to develop a vision for the project. What lighting and … Read More

How Much Should I Charge a Client?

The goal as a promotional filmmaker is to make a living. But that involves the somewhat awkward and definitely scary decision of deciding how much to charge a client. This week, we look at this question and some factors to … Read More

How Do I Decide What Equipment to Rent?

Filmmaking can be an expensive endeavor. One way to broaden both experience and the services you offer is by renting equipment. But how can you know that you are renting equipment that will create the look and feel that will … Read More

How does the 3-Act Story Structure and Hero’s Journey apply to Promo?

As filmmakers, we love story. And there’s nothing quite like the story in a feature film. The lows of Act 2, the highs of Act 3, and all the twists in between. But when it comes to promo, do these … Read More