How Do I Decide What Direction to Take In Telling the Story for Promo?

Often promo projects offer a vast range of options when it comes to telling the story. Knowing what direction to take can be difficult and confusing. Below, our instructors explain some keys in deciding how to focus and tell the … Read More

How to Know You Have Finished Research and Are Ready to Film

How to Know You Have Finished Research and Are Ready to Film Filmmakers are by nature storytellers. But how do we decide what angle to take a story and how can we know that it will be compelling? In pre-production, … Read More

How Do You Get a Vision For a Promo?

You know the moment – a client calls, and asks if you can make a promo video for their company. You get the job, but now the question is how to develop a vision for the project. What lighting and … Read More

How Much Should I Charge a Client?

The goal as a promotional filmmaker is to make a living. But that involves the somewhat awkward and definitely scary decision of deciding how much to charge a client. This week, we look at this question and some factors to … Read More

Renting Equipment to Broaden Your Services

Renting Equipment to Broaden Your Services Filmmaking can be an expensive endeavor. One way to broaden both experience and the services you offer is by renting equipment. But how can you know that you are renting equipment that will create … Read More

Using the 3-Act Story Structure in Promo Films

Using the 3-Act Story Structure in Promo Films As filmmakers, we love story. And there’s nothing quite like the story in a feature film. The lows of Act 2, the highs of Act 3, and all the twists in between. … Read More