How Do I Decide What Direction to Take In Telling the Story for Promo?

Often promo projects offer a vast range of options when it comes to telling the story. Knowing what direction to take can be difficult and confusing. Below, our instructors explain some keys in deciding how to focus and tell the … Read More

How Do I Know That I Have Done Enough Research For My Promo?

Filmmakers are by nature storytellers. But how do we decide what angle to take a story and how can we know that it will be compelling? In pre-production, research is a crucial phase of preparation for the promo. Here are … Read More

What Equipment Should You Buy As a Beginning Filmmaker?

As a beginning filmmaker, there are a plethora of options when it comes to equipment to purchase. Cameras, lenses, lights, microphones, and the list goes on. With limited resources, what are the best investments you can make that will enhance … Read More

How Do I Get Hired On Other Projects?

There are lots of films and projects that would be fun to be part of the crew for. But how do you find these projects, and more importantly, find the people who are putting together the crew for those projects? … Read More

How Do You Get a Vision For a Promo?

You know the moment – a client calls, and asks if you can make a promo video for their company. You get the job, but now the question is how to develop a vision for the project. What lighting and … Read More

What Spiritual Aspects of Filmmaking Are Important?

Filmmaking, like any aspect of our life, should never take over the first priority of our relationship with Christ. With building a business, working with clients, and learning a craft, how do we keep this as first and foremost and … Read More

How Much Should I Charge a Client?

The goal as a promotional filmmaker is to make a living. But that involves the somewhat awkward and definitely scary decision of deciding how much to charge a client. This week, we look at this question and some factors to … Read More

How Do I Decide What Equipment to Rent?

Filmmaking can be an expensive endeavor. One way to broaden both experience and the services you offer is by renting equipment. But how can you know that you are renting equipment that will create the look and feel that will … Read More

How does the 3-Act Story Structure and Hero’s Journey apply to Promo?

As filmmakers, we love story. And there’s nothing quite like the story in a feature film. The lows of Act 2, the highs of Act 3, and all the twists in between. But when it comes to promo, do these … Read More

Introducing…the Motion BLOG!

We are filmmakers. Creatives. Inventors, in a sense. We take pictures, sound, and music, and combine them to create story and emotion. In general, we are notoriously curious. When getting started in filmmaking, the questions can seem endless. Lights, cameras, … Read More